Wednesday, September 2, 2009

What is romance?

DocAnnie's description of romance is the best:

For me, it's mainly about making otherwise ordinary moments together feel as though no one else in the world exists except the two of you.


That captures it.

Cool. But there is still the question of whether romance just happens or if it can be manufactured. Ideally, romantic moments would pop into our lives like...umm...black holes in the universe. Okay, like unexpected bills in the mail. Alright, like winning lottery numbers. That's better. Winning lottery numbers.

If the media are our guide, our chances of romance are improved if there's a little forethought. For instance, to have a tender experience, first book a restaurant, get dressed, order wine and...you know, romance happens. Gondola rides are super-romantic, so get yourselves to Venice, hire a gondola and - bing! - romance.

Yeah, it sounds kinda cheesy to me.

My point is that there are two kinds of romantic moments; the spontaneous and the pre-prepared. The everyday moments of special connectedness must spring from a base of affection, but are otherwise random. It's like finding a wild tomato on your walk to work. They're special because they're natural and surprising.

Manufactured romantic moments are like hothouse tomatoes. We expect that they'll be available, and they will be of a certain quality. They won't taste the same as wild or home-grown tomatoes, and anticipation slightly dampens their impact. But they're tomatoes nonetheless.

Here's how advertisers see romance.




Romance Part 1, Romance Part 2, Romance Part 3.

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