Thursday, July 21, 2011

What Kind of Person is Google?



If we had the power to turn search engines into people, what kind of person would we shake hands with if Google turned biological? IMO, he'd be that guy who sits off to the side of the party, close to the door but away from the kitchen. When people ask "Where can I put my coat?" or "Is this beer cold?" he answers immediately without looking up from his smartphone. An Android, natch. He's dismissively inclined, dispatching we unclever mortals without even a smile.

Google IS a male. He LIKES direct questions, and issues direct answers in response, taking a kind of smug satisfaction in being right. Right is a relative concept in Cyber. Mr Google has no filter for the crass, nor discernment for subtleties of certain kinds of search terms. In that way, he's like a savant - knowledgeable without being smart. Like an immature male. Master Google rather than Mister Google?

And I wonder about his name. Master Google isn't Andrew or Tom or Stavros. He's not Shamal or Riccardo, and he's definitely not a Buddy. I'm tempted to call him Neil. As in Neil Armstrong, another emotionless numbers-butt who did amazing things but looks like a stiff in a bar. Master Neil Google.

I don't know.

What I DO know is that we need a female Google. Girl Google is a more emotionally-grounded and nuanced Google who tends more towards asking how you feel about the answer. We should call it Booble. Miss Booble is the girl-next-door who won the scholarship to a fancy university and ended up turning her pep into $600 per share. Miss B is probably hosting the party. She's catered amazingly - including Inuit appropriate snacks for her friends from Far North Canada - and gets to talk meaningfully with all her guests.

Miss B is totally the girl every man wants, but she is oddly attracted to the moody loner in the corner engrossed in his phone. He's short and cool. He's achingly aloof. He ignores all but her most direct questions. And she wants him with all her being.





Bottoms Up, Searchers.

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